Alan from Acumenica asked us to refresh both the design and content of their existing website.

Whilst much of Acumenica's business is generated from LinkedIn, Alan wanted to be sure that their website was a place that effectively presented their accountancy practice to their ideal client types and was going to aid in the conversion of visitors into clients.

Working from Alan's core guidance to make it clear what key client types they are targeting, we built the best main menu navigation and home page content structure to present this to website visitors and guide them on a suitable journey through the website.

Once this structure was agreed, Hannah Gibson created the copywriting to guide the user experience with content focused on conversion of visitors into clients, whilst retaining the personality of Alan and the Acumenica team.

Using the approved content and client-supplied imagery and photography, Lisa from PepperDog Design crafted the website design to bring the Acumenica brand and Hannah's words to life with a strong and professional aesthetic, truly representative of the business itself.

The completed project raises the profile of the accountancy practice with a website design that is a powerful visual and written extension of the business itself.

All previous blog posts and 'You Ask We Answer' (YAWA) content were migrated to the new website, where we also implemented a search feature for the YAWA section to ensure website users can find answers to their questions without having to manually scroll through the wealth of information within dozens of articles.

A custom online quote tool was also worked in, allowing business owners to get an indication of the costs involved for certain elements of their accountancy requirements, all without needing to get in touch.